Twilight Merchandise

Is it just me, or is the Twilight merchandise getting a little excessive? I mean anything there is Twilight everything!!! From lip gloss, pencil cases, greeting cards, pillows, well, there is basically everything you could possibly want. Here are some of the crazy merchandise :

Clothing, tons of jewelery, Bags, Barbie Dolls, Trading cards, Puzzles, Key rings, Bookmarks, Lunchboxes, several different copies of the books, Scene It Twilight game, Candy hearts, Tonner dolls, Watches, Jewelery box, Twilight director's notebook, PJ's, Cullen tote, Posters, several different copies of the Twilight DVD, Calendars, Wall mural, Make-up box, Umbrella's, Twilight the board game, Twilight pins, Twilight perfume, Twilight Converse, Twilight journals, Twilight complete illustrated movie companion,Twilight Bella's jacket,Twilight (Edward,Rob,Jake,Taylor) Team Underwear, New Moon complete illustrated movie companion, Fork's ID cards, Cullen crest bobby pins, Voltui lipgloss, LunaTwilight lipstick, Twilight Tours : Illustrated book guide to Forks WA, "hungry" Edward Cullen Doll, Jasper's Civil war papers, chocolate candy hearts, Jacob Black action figures, Twilight Comicbook, Stephenie Meyer Comicbook and that is only the beginning of the list!!!!!!

Seriously is it just me, or do Summit Entertainment and Stephenie Meyer look like total sellouts!! I would love Twilight so much more, if there was only a small selection of merchandise so that they don't look like they are slapping Twilight on everything are expecting to make a huge profit!
I do admit, some of it i want, like Rosalie Cullen Crest Necklace, i think it's just gorgeous, but other than that, its ridiculous!
Hot Topic, and numerous other companies are just eating Twilight up because they know the fans will go out and buy anything Twilight, regardless of how absurd it is.
Is it going to stop, or progress though-out the rest of the Saga? Only time will tell.